
Participant Media, TakePart & DonorsChoose.org team up for Waiting for "Superman"
Campaign used a cross-channel approach to distribute digital codes, with mobile positively impacting 700K students and 27K classroom projects.

PETA texts "Y" to Stop Animal Cruelty
Animal Rights organization PETA streamlined digital activism by integrating SMS and email in order to incite action and participation from their constituents.

BART Drives New Riders with Mobile
To interact with its riders, the San Francisco Bay Area Rapid Transit District, BART, launched "Try BART Week" in October 2010 with the goal of increasing ridership.

Ubisoft Offers Free In-Game Content
Video game publisher and developer Ubisoft created an innovative digital campaign using mobile as a means of giving away free in-game content to players.

The Cove: A Case Study in Digital Activism
TakePart and Participant Media developed a post-film SMS campaign that kept the gripping experience of the film fresh and relevant in the minds of viewers.

Chegg Provides Students with Real Time Price Lookup
Online textbook rental service used Msgme to power its mobile ISBN lookup to engage students – and build their list – while also using mobile coupons to incentivize them to return and purchase.
For more Msgme case studies, and a selection of smaller campaign profiles from throughout the mobile industry, our case studies blog archive is full of them.